Shades Down, Bottoms Up!
Client: ADVANCE Custom Promotions
Role: Concept, Art Direction, Layout, Copywriting
The Custom Promotions team had a vendor offering discount pricing on select customizable drinkware and sunglass products. At first, we were stymied as to how to combine these two somewhat disparate product categories into one, cohesive promotion, but I had a strike of inspiration and imagined relaxing on a beach with my ice cold drink and sunglasses on a table next to my beach chair. Soon after, I came up with the slogan, “Shades Down, Bottoms Up.”