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Cherokee Workwear Promotion

Client: ADVANCE Healthcare Shop
Role: Concept, Art Direction, Layout

One of the limitations of designing for an e-commerce environment is that you are often at a lack of physical product and/or models to photograph for promotional materials, and you must rely on what photography (or lack thereof) the vendor can provide. In this case, I was quite lucky that Cherokee has a robust catalog of imagery and I was able to find this fun and dynamic shot of young professionals in the scrubs we were promoting. I composited them in an institutional background, interposing the Cherokee Workwear logo behind them to create a layered depth.